---
title: "Twitch New Year Party"
url: https://publishmeglobal.com/case-studies/twitch-new-year-party/
description: "Turkey’s most popular Twitch streamers got together on New Year’s Eve for a fun livestream, full of exciting games and raffles. We called Twitch New Year Party."
---

# Twitch New Year Party

MULTIPLE BRANDS

Turkey’s most popular Twitch streamers got together on New Year’s Eve for a fun livestream, full of exciting games and raffles. The viewers were highly engaged during the broadcast, sharing hashtags and raffle codes. The BBL Influencer squad met on Kendine Müzisyen’s Twitch Channel to celebrate New Year’s Eve; playing games and showcasing integrated content for 4 hours! Popular brands took place in the event such as Doritos, Zynga, Oppo, NVIDIA and more on the 30th of December. The end results exceeded our KPI goals; with %100 more views and 1,8M more reach. Moreover, the number of peak concurrent viewers turned out to be %66 higher than our expectations!

### 2.37M

TOTAL SOCIAL MEDIA REACH

### 6K

TOTAL LIVE VIEWS

### 141M

LIVESTREAM WATCHING DURATION

### 35.4K

INSTAGRAM POLL ATTENDANCE

## Our Services

Period: 2019 - 2021

#### Influencer Marketing

#### Business Development

#### Production