---
title: "Marshmello Collaboration"
url: https://publishmeglobal.com/case-studies/marshmello-collaboration/
description: "For Coca-Cola's Marshmello collaboration we created a plan focusing on reaching to gamers within the MENA region. We worked with influencers."
---

# Marshmello Collaboration

COCA-COLA

Coca-Cola partnered with Marshmello to create Marshmello’s Limited Edition Coca-Cola bottles. It’d be fair to expect this collaboration to be marshmallow-flavored, but it’s actually not. This limited-edition beverage is actually a blend of strawberry and watermelon mixed in with Coca Cola, as a reflection of Marshmello’s own favorite flavors. Publishme used a mixture of influencers to promote the drink across the MENA region using social media posts.

### 6

Influencers

### 12

SM Posts

### 5M

Total Reach

## Our Services

Period: 2022

#### Creative Ideation

#### Influencer Management

#### Reporting