---
title: "FIFA Mobile - Lantern Festival"
url: https://publishmeglobal.com/case-studies/fifa-mobile-lantern-festival/
description: "For FIFA Mobile Lantern Festival project we worked with 4 influencers from different parts of MENA region and created huge virality. Check our case study now."
---

# FIFA Mobile - Lantern Festival

EA GAMES

Spark Ads and Tiktok Ads along with media campaigns. We created Ramadan Fawazer (Riddles) as a Tiktok filter to drive the community engagement. We asked for community submissions of Eid wishes and created a Mosaic across MENA and South East Asia. We ran community tournaments with weekly registrations going upwards of 2000+. We created a 3D bespoke virtual studio to release news of all the activities and to stream the tournament.

### 4

Influencers

### 15+M

Video Views

### 21M+

Total Views

### 91M+

Total Imp.

### 8K+

New DC Member

### 2K+

Tournament Participant

## Our Services

Period: 2023

#### Community Management

#### Influencer Management

#### Creative Ads